About Joy Riders

Joy Riders is vintage-inspired clothing brand for people who know the journey is the best bit.

Rooted in British heritage and inspired by classic cars, bikes, music and youth culture, we make apparel for people who work hard, play hard and don't need much of an excuse to have fun.

Joy Riders celebrates the freedom that comes from getting out there, whether that's a road trip with mates, a day at the skate park, a weekend at a festival or a ride through the countryside.

Made for the Joy Ride.

Our collection of tees, sweatshirts and headwear is designed to be worn often and lived in. Vintage-inspired graphics, considered details and easy everyday fits — made for the garage, the road, the pub, the weekend away and everywhere in between.

Look Good, Feel Good. That's the idea.

It's about the feeling.

For us, it's never really been about getting from A to B.

It's about the freedom of the road.
The mates squeezed into the car.
The playlist that's somehow still going three hours later.
Stopping at a motorway services because someone needs a coffee.
Meeting up in a car park because that's where everyone decided to go.
Taking the long way home, just because.
Finding somewhere you probably shouldn't be.
Saying “go on then” when you know you probably shouldn't.

Your car, bike or board isn't just a thing you own.

It's your ticket to somewhere.

It's how you get out. How you meet people. How you make memories. How you end up somewhere you never planned to be.

And sometimes, it's just an excuse to have a laugh.

British at heart, and little bit rebellious. 

No big plan. Just go.